Corporate Social Responsibility Practices of Business Enterprises: Almarai Saudi Food Industries Company as a Model
Keywords:
Corporate Social Responsibility; Almarai Company.Abstract
Almarai is a leading company in the food industry sector in the Middle East and is widely recognized for its commitment and active engagement in sustainable development and, consequently, corporate social responsibility. Accordingly, the objective of this study is to identify the main corporate social responsibility practices implemented by Almarai. The study adopted the descriptive approach.
The findings revealed that Almarai has succeeded in enhancing its reputation and increasing customer trust through numerous initiatives in areas such as health, education, and the environment. The company has demonstrated its commitment to its four key stakeholders (society, customers, employees, and the environment) by establishing programs dedicated to employee welfare and safety, as well as sponsoring numerous events and activities aimed at improving the quality of life in the communities in which it operates, without causing adverse environmental impacts.
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